#239: Audience of One (the Art of Making Someone’s Day Every Day)

July 18, 2020 — In the endless search for followers, we tend to forget that human beings are not designed for mass communication. Ditch the metrics, and just focus on changing one person’s life.

Back in 2008, Kevin Kelly dropped an article called 1,000 True Fans, which went viral because it changed how a lot of people view the scope of success.

Before, you had to be a rockstar with a million fans.

But now?

All it takes is a thousand fans to make $100,000!!

Here’s the catch, though…

Building an audience of ten people is just as difficult as building an audience of a million people. Or a hundred. Or even ten. In fact…

If you want to launch a successful business, the only goal that matters is figuring out how to change ONE person’s life.

Tip: Dazzle One Person

When I first started writing on Medium, I was desperate for followers, so I employed the ol’ “shotgun approach.”

I opened up 10–20 Chrome tabs worth of stories and left a one-sentence comment on each one in the hopes of getting people to comment back. “Great…