Member-only story
#306: Dear Jack, Here’s How I Merged All My Trades Into One Business
September 13, 2020 — Creative skills. You’ve got a million of them. But the world is too competitive for you to survive without a focus. Here’s how I brought all of mine under one roof.
Dear Jack-of-All-Trades,
One year ago, I was where you are now.
I was a freelancer, designer, coder, drummer, coach, illustrator, runner, podcaster, and poet…
It was frustrating because while I was working hard on ten things (and hearing crickets), other people were working half as hard on one thing and getting all the attention.
When I read Outliers by Malcolm Gladwell, the problem finally became clear to me…
- To make a living, you must be an EXPERT.
- To be an expert, you need 10,000 hours of practice.
I had 20,000 hours of practice in 20 things, but only a few thousand hours in any one thing. Which is to say, I was a master of NONE.
Under One Roof
To realize this is terrifying because practice takes a LONG TIME. How did I ever catch up?