EP30: Audience vs Community ft. Kathy Palokoff of Joe Squared

June 29, 2020 — Audiences and communities. Is there a difference? And how do you know which one is right for you?

0:53 How did Joe Squared start?

2:37 Finding an audience “desert” that needs water.

3:07 “If you build it, they will come” mentality.

4:33 Using demographics (logic) vs psychographics (emotion).

7:48 Attracting an audience and being attracted TO an audience.

7:56 The importance of “gimmicks” in business.

8:29 Authenticity is magnetic. Diners, Drive-Ins & Dives.

9:18 Building a community requires one-on-one relationships.

10:21 Joe Square served pizza to both sides during the Baltimore “riots.”

11:00 Crowdfunding $40,000 from the community when disaster struck.

12:51 How does a community-focused restaurant respond to Covid?

13:59 Derek Sivers, CD Baby customer service email.

16:06 Are there some parts of a business that are too important to change?