How to Find Your Tribe: Defining a Killer Target Audience

Photo by Tom Pottiger on Unsplash

Quick recap…so far in the Framework Journey series, you’ve mapped out a life blueprint and parted the Red Sea of stress that was preventing you from escaping your 9–5 job.

Whether you decided to go part-time, start a side hustle, or full-out quit, this week is going to be fun. We’re going to start building our freedom business by zeroing in on the types of people we can connect with.

Part 1: Defining Your Tribe

This is often referred to as finding your “audience,” but I like the word “tribe” because it’s more dramatic. After all, we’re not just looking for people to listen to us or buy our stuff. We want to create a community that grows over time — a band of like-minded warriors (lovers, etc) who will rally around a meaningful idea.

So, how do we do that?

It helps to understand that there are two basic types of followers:

• People who want to support you
• People who want to become you

For example, a musician has fans who will pay to see a live show (supporting), while a fitness coach has students who will pay for a private session so they can get in shape (becoming).