How to Persuade People By Playing Instead of Pushing

October 7, 2021 — The harder you try to persuade people, the less they listen, which is why it’s better to stay playful.

When I used to work part-time at a run specialty store, my biggest challenge was the simplest thing: getting people’s phone numbers.

I would explain how we didn’t sell the number to marketers (which was true) and that it was just…